Leveraging Entertainment to Impact Humanity
We combine real entertainment with impact through factual series, reality shows, incentive competitions and riveting storytelling – to inspire a generation.
Vision
We believe entertainment has the greatest potential to capture audiences and engage hearts and minds. We’re committed to making diverse programs with purpose to inspire, connect and impact viewers.
Storytelling is the crucial tool to help people see the world not just as it is, but as it could be. Through entertainment we can increase understanding, deepen compassion, shift attitudes and shape culture. Our shows are designed for the millions of people who want a better world.
Social Impact Entertainment
Social Impact Entertainment (SIE) is on the rise. Audiences are clamouring for deeply resonant, authentic portrayals, and engaging stories that mirror the challenges of their world.
Storytelling can inspire, empower, and connect audiences to take action and lead positive change within communities and in countries.
Social Impact Entertainment is an emerging rising niche of entertainment that sits between and touches both mass entertainment and edutainment. It covers the environment, social and economic issues.
